Source: https://www.hypebot.com As the demand for smart speakers continues to soar, I-Heart Media and Amazon have joined forces to enhance …
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Radio Advertising Is the Perfect “Lift” for Digital
Source: https://www.radiomatters.org Radio and digital advertising are a powerful combination that can help advertisers reach their target audience in multiple …
Why Social Media Media Works!
Source: www.Businessinsider.com With the rapid growth of mobile technology and social media, advertisers have new ways to reach consumers through …
Audacy on Audio Targeting: “Understanding Audio [Consumption] and The Consumer Mindset”
Source: https://www.insideradio.com An understanding of audio consumption is important when considering how to market your brand. The latest report in …
The Future Of Radio Is Real, Relevant & Multi-Platform
According to radio futurologist James Cridland, new technologies are set to revolutionize radio, making it more accessible and engaging than …
The 4 Costliest Mistakes Businesses Make on Social Media
“Social Media has become a powerful tool for businesses to connect with their target audience and expand their brand reach.” …
AI Technology Is Creating Better Sounding Radio Streams
“The influence of AI on streaming music is mainly recognized for its use of algorithms to create personalized playlists based …
Evaluating Your Social Media Presence
“It is worth bearing in mind that building a presence on social media may take time to bring success, but …
Generation Z and Radio: Targeting the Next Big Consumer- Teens/Gen Z
Source: https://www.radiomatters.org Generation Z refers to the generation born from 1997 to 2012. They are teens ages 12-19 years old. Generation …
Radio Partnerships with Brands on Social Media Matter
Source: https://www.radiomatters.org Radio was the first social network to share information and tell stories and news. By now, radio stations …