Source: https://www.radiomatters.org
Radio marketing is a booster for health and wellness. Reaching a niche group of adults looking for new ways to live a healthier life and believing in long-term benefits can be challenging for marketers. However, radio has proven to be an effective medium for reaching this demographic. According to an analysis of over 150,000 radio ads that ran through the first eight months of 2021, radio boosted vitamin and nutrient retailer site activity by 7%. This increase in site activity can be attributed to the power of radio in influencing consumer behavior and moving them along the next steps of the purchase funnel- from brand consideration to brand purchase.
NumericOwl data shows that radio delivered over 5,300 new visitors after exposure to a radio ad. The highest recent visitor activity was achieved on Thursdays, followed by Fridays. This indicates that radio is an effective medium for reaching consumers on weekdays, especially toward the end of the workweek.
When comparing days when radio ads were on air versus days when they were not, radio drove a significant increase in traffic. Specifically, there was a 228% increase in new users and a 191% increase in total users on days when radio ads were on air. This demonstrates the power of radio in influencing consumer behavior and driving website traffic.
Radio’s reach extends to adults of various lifestyles and backgrounds, making it a perfect platform to boost your brand and to reach consumers interested in health and wellness. Whether they are die-hard wellness fans or health and wellness novices, radio has the potential to reach a broad audience interested in living a healthier life.
Here are three examples of how radio marketing has boosted health and wellness companies:
- A vitamin and supplement retailer partnered with a popular radio station to promote their new line of plant-based protein powders. The retailers ran ads on the station during weekday mornings and afternoons, targeting health-conscious consumers. The ads highlighted the benefits of plant-based protein and encouraged listeners to visit the retailer’s website to learn more and make a purchase. The campaign resulted in a significant increase in website traffic and sales of the new product line.
- A fitness studio advertised on a local radio station to promote their new yoga classes. The ads ran during weekday evenings and weekends, targeting busy adults interested in improving their health and wellness. The ads highlighted the benefits of yoga, such as stress relief and improved flexibility, and encouraged listeners to sign up for a free trial class at the studio. The campaign resulted in an increase in new members and a boost in overall studio attendance.
- A health insurance company partnered with a popular radio host to promote its new wellness program. The ads ran during weekday mornings and afternoons, targeting adults interested in improving their health and wellness. The ads highlighted the benefits of the wellness program, such as discounts on gym memberships and access to personalized nutrition coaching. The campaign increased new enrollments in the wellness program and boosted overall brand awareness for the health insurance company.
In conclusion, radio marketing is a powerful medium for reaching adults interested in health and wellness. With its broad reach and potential to influence consumer behavior, radio can help marketers effectively target and engage with their desired health and fitness audience. Whether you are promoting a vitamin and supplement retailer, a fitness studio, or a health insurance company, radio has the potential to deliver accurate results for your health and wellness marketing campaign.
Be Real Management and Marketing Advertising Agency offers REAL People, REAL Dedication, and REAL Results. Twenty-four years in radio advertising proves that “Your Voice Makes The Difference.” Your success is our success.
Casting your message wide across multi-media platforms maximizes your voice to your customers. If you want to learn more about our work, please call us at 1-800-470-3758 or fill out the form on our contact us page. The advertising and marketing specialists at Be Real Management can help grow your business and deepen the connection between your brand and the consumer.