Source: https://www.radiomatters.org

Radio can be a powerful marketing tool for gaming. Be Real Management & Marketing has experienced the power of radio as a marketing tool for over 24 years. Although Radio has evolved over time it is still a platform that reaches millions worldwide. if you haven’t been on Radio before we urge you to let us help you grow your business through the power of Radio.

In 2020, the pandemic put a halt to many of the activities that people enjoyed, including sporting events and trips to casinos. However, with the relaxation of restrictions, the gaming industry has seen a surge in activity. One of the primary drivers of this growth has been the increased use of mobile devices, which allows people to engage with others virtually while playing their favorite games.

Regardless of the type of gambling, the radio has proven to be a powerful marketing tool for reaching adults who participate in any form of betting. In fact, according to recent data, radio reaches 88% of adults who have participated in sports betting in the past year, 87% of those who have purchased a lottery ticket in the past month, and 86% of those who have played slot machines, table games, or attended pro video gaming events (eSports) in the past year. Additionally, 86% of adults who plan to take a gambling/casino trip in the next 12 months can be reached through radio advertising.

Using radio as a marketing platform to advertise gambling opportunities has become an effective strategy for many companies. Whether it is promoting a platform for betting on a favorite team, advertising the latest lottery jackpot, or enticing potential customers to visit a casino to play the slots, radio has proven to be a safe bet.

Here are five real-life examples of successful radio advertising campaigns in the gaming industry:

1. The New Jersey Lottery ran a radio advertising campaign to promote its Cash Pop scratch-off game. The ads ran during morning and evening drive times and highlighted the game’s ease of play and the chance to win instant cash prizes.
2. The FanDuel Group, a leading sports betting, and gaming company has utilized radio advertising to promote its mobile app and online sportsbook. The company has also sponsored sports talk shows on radio stations to increase brand awareness and attract new customers.
3. MGM Resorts International has used radio advertising to promote its Las Vegas properties, including the Bellagio and the MGM Grand. The ads highlight the luxurious amenities and gaming opportunities available at the resorts and target adults who are planning a trip to Las Vegas.
4. The Pennsylvania Lottery ran a radio advertising campaign to promote its iLottery platform, which allows players to purchase lottery tickets online. The ads emphasized the convenience of playing from home and the chance to win big prizes.
5. The World Series of Poker has utilized radio advertising to promote its annual tournament in Las Vegas. The ads highlight the excitement and prestige of the event and target avid poker players and fans.

In conclusion, radio advertising has proven to be a highly effective marketing tool for the gaming industry, reaching a large audience of adults who participate in various forms of gambling. As the industry continues to grow and evolve, the radio will likely remain a valuable platform for advertising and promoting gambling opportunities.