Source: https://www.radiomatters.org

Radio’s reach among outdoor enthusiasts is further demonstrated by its popularity among those who have engaged in specific activities in the past year. The study found that 88% of individuals who shopped at a sporting goods store in the past quarter, gone fishing in the past year, gone bicycling in the past year, and 85% of those who have hiked or backpacked in the past year, listen to the radio.

The COVID-19 pandemic has led to a surge in outdoor activities among Americans. With most of the population confined to their homes, many individuals have turned to the great outdoors as a source of respite and recreation. According to a study by Provoke Insights, this newfound love for the outdoors has significantly increased the time spent outside, with 60% of Americans now spending more time in nature.

While enjoying the great outdoors, many individuals have chosen to accompany their activities with a trusted and reliable medium- radio. The radio may be the oldest form of social media, but it is still relevant to many consumers today. 68% of adults who have spent more time outdoors since the pandemic has listened to AM/FM radio, according to an MRI-Simmons April 2021 COVID-19 Study. This makes radio an excellent choice for reaching those who enjoy outdoor activities.

Here are five real-life examples that demonstrate the popularity of Radio’s reach among outdoor enthusiasts:

1. Avid hiker spends several weekends each year exploring different trails, constantly tuning to their favorite radio station while on their excursions.
2. Cyclists who regularly participate in charity rides across the country has a radio mounted on their bike to keep them entertained and informed during long rides.
3. A fishing enthusiast spends several days each month on the water and has a waterproof radio that provides the soundtrack for their fishing trips.
4. A camper who spends several weeks each summer exploring national parks brings a portable radio to listen to music and news while relaxing in their tent.
5. Walker who takes daily walks in their neighborhood, always has their audio tuned to their favorite station to pass the time and stay informed.

Radio’s versatility and mobility make it the perfect companion for outdoor enthusiasts, whether they are hiking, camping, or simply taking a walk in the park. Radio’s ability to reach a wide range of individuals passionate about outdoor activities is a testament to its continued relevance and impact in the world of media.

In conclusion, the recent trend of Americans spending more time in the great outdoors has led to an increase in the number of individuals who are turning to the radio for entertainment and information. Radio’s strong reach among those who engage in outdoor activities is a valuable opportunity for marketers and advertisers looking to connect with his growing audience. Whether you are a hiker, camper, or simply someone who enjoys spending time in nature, radio is the ultimate mobile companion for the great outdoors.

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